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| garnish | A decoration on salads, such as sprigs of watercress, lettuce or other colorful items. |
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| gateway | The computer system used in a store to transmit orders and payroll to the Office/Distribution Center and receive price changes, PPUM Tags and delivery schedules from the Office/Distribution Center. |
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| general line wholesaler | A wholesaler who only sells dry grocery products. |
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| general merchandise (GM) | Products other than food that are sold in supermarkets and require special buying, warehousing and servicing; GM classes are: hardlines, softlines, reading/writing lines, health and beauty care (HBC) and services. |
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| generally recognized as safe (GRAS) | A food safety FDA term that indicates that all ingredients are approved for human consumption. |
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| generator | The large motor designed to run cash registers and emergency lighting when normal power is lost. This unit is usually powered by natural gas. |
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| generic, generic product or generic brand | Product packaged and sold without brand name or advertisements. Usually of a standard grade as opposed to grade A or top quality. Offers customers lower quality at a lower price, and is packed in a plain package with only a simple product description and |
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| gills | The breathing organs of fish, which are removed during processing since they decompose rapidly and may contaminate the fish. |
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| giveaway | A promotion of an item in which customers get one free if they buy one or more products. See loss leader. |
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| GMA | Grocery Manufacturers of America, Inc. |
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| GMDC | General Merchandise Distributors Council. |
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| GNP | Gross national product. |
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| go backs (backshop) | The products that accumulate around a checkstand and require reshelving. Also known as back shop, shop backs and returns. |
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| gondola | Display shelves and racks that form aisles in a retail store. See wall shelving. |
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| gourmet foods | Specialty and imported food products. |
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| gourmet supermarket | A supermarket offering gourmet and high-end products, as well as standard grocery items. Emphasis is on customer service, fresh foods, take-out meals and catering. |
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| grade | A food industry classification system or standard that indicates a quality level, such as, Grade A, Prime, or Extra Fancy. |
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| graphical information system | A computer program that analyzes trade areas to help select a site to build or buy a store. |
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| graphical user interface (GUI) | A user-friendly, non-text way to present and to navigate World Wide Web pages using icons and pictures and to hyperlink to other Uniform Resource Locators (URLs). |
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| GRAS | Generally Recognized as Safe. |
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| gravity feed | A display fixture that uses a product's weight to drop products down or move them forward as an item is removed. |
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| green sheet | A weekly, in-store ad sheet of specials, located at the front of a store for customers' convenience. The Green Sheet may include coupons. |
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| greengrocer | A retailer who only sells fruits and vegetables. |
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| grocery gross | See gross margin. |
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| grocery inventory | A count of all grocery items on hand in a store; also refers to the process of counting products. |
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| Grocery Manufacturers Of America (GMA) | 1010 Wisconsin Ave., N.W., Suite 800 Washington, DC 20007 (202) 337-9400 |
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| grocery store | A retail store that sells a variety of food products, including some perishable items and general merchandise. |
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| grocery wholesaler | A middleman who buys food and supplies from manufacturers to resell them in smaller quantities to retailers; cooperatives and voluntaries are the two major types. |
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| gross | A unit of measure for packaged products; 144 items or 12 dozen. |
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| gross margin | An accounting term that refers to the difference between retail selling price and the cost of goods sold, expressed as a dollar amount or as a percent of retail sales. Gross margin percentage is computed by dividing gross margin dollars by retail sales do |
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| gross national product (GNP) | The total value of all goods manufactured in a country in a calendar year. |
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| gross profit | An accounting term that refers to a profit figure calculated by subtracting the cost of product from its selling price; expressed as a percentage or as dollars and cents. See markup; margin; net profit; spread. |
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| gross sales | The total dollar sales for a day, week, month or a year. |
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| group advertising | Retailers that advertise together to save money. See voluntary store. |
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| group numbers | The standardized classification systems used for products. |
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| guaranteed sale | The agreement to return product if items do not sell within a certain time. |
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| guaranteed sale program | A program that assures customers a full refund if not satisfied. |
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| GUI | The graphical user interface of a World Wide Web page. |
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