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| QR | Quick response. |
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| qualifying ad | A retailer's newspaper or radio ad placed to meet a manufacturer's performance requirement. |
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| quality discount | A promotional discount offered to wholesalers and retailers in which progressively lower prices are available for progressively larger orders. |
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| quantity discount | A manufacturer's or wholesaler's discount based on the quantity of cases purchased in a single order or over a specified time period. See bracket pricing. |
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| quick response (QR) | A partnership strategy in which manufacturers and retailers work together to respond rapidly to fill a product order on demand and within a short period of time. |
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| quota | A benchmark used to establish the quantity of product expected to be sold during a promotion. |
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