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| wagon jobber | A wholesaler that sells a limited variety and quantity of products from a truck. |
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| wall shelving | Shelves attached to perimeter walls in a retail store. |
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| WAN | Wide Area Network. |
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| wand | A hand-held bar code reader used for ordering, price checking, etc. |
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| wand scan ordering | The use of an electronic device (wand) to read shelf tickets, record quantities needed and thus prepare an order electronically. |
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| want book | A preprinted order book at a retail store. |
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| warehouse | A distribution center that orders, stores and ships products to retailers. |
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| warehouse buying account | A direct account that buys full-case quantities of products directly from manufacturers to sell and ship to retail stores. |
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| warehouse club store | See club store. |
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| warehouse receipt | A list of products received and stored in a distribution center. |
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| warehouse slot | Space allocated in a warehouse rack for a specific product. Also called a slot or bin. |
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| warehouse stock | The amount of an item in a distribution center. See floor stock; floor stock protection. |
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| warehouse store | A low-margin grocery store combining reduced variety, lower service levels, minimal decor and a streamlined merchandising presentation along with aggressive pricing. Generally has no specialty departments. This format attracts price-sensitive shoppers. Ma |
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| warehouse withdrawal | The shipping of products to a retailer from a distribution center. |
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| waste circulation | Readers of publications who are not prospects for an advertised product. Also, circulation in an area where the advertiser's product is not available. |
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| waterfall display | A mass display that seems to flow from a case. Usually dummied and put up just prior to peak traffic periods to encourage sales. |
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| waxing | Applying an edible wax to some fruits and vegetables to help maintain a fresh, bright appearance and to preserve product quality. |
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| way-bill | A transportation company's shipping document showing origin and destination of a shipment, contents, weight and dollar value. |
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| Web site | A document written in hypertext markup language (html) stored and retrieved on the Internet. |
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| weekend specials | Products offered for sale at special prices during peak shopping periods, Thursday to Sunday. |
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| weekly sales chart | A graphic representation of all weekly sales for the year and a description of the factors that affected them. |
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| weekly sales forecast (weekly sales estimates; sales plans) | A projection of expected sales for a given week. Based on past sales performance. Estimates are made from past weekly sales charts, weekly sales index charts, and weekly sales logs. |
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| weekly sales log | A record of sales, by department, along with a description of the factors affecting those sales. |
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| weeks-of-supply (WOS) | The number of weeks that a wholesaler will stock an item based on the product turns. |
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| weigh-out | The act of reaching the limit on the amount of product that can be shipped in a truck because of weight. See cube-out. |
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| Western Union | A telegram wire used to transfer funds between locations or parties. |
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| wet produce | Vegetables requiring ice during shipment and display, e.g., lettuce, celery. |
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| what if analysis | Game-theory scenarios used by software to produce recommendations. |
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| wheel cheese | Round, uncut cheese. |
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| white space | Blank space in a print ad that is not occupied by copy or an illustration. |
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| wholesale broker | A broker that stores, delivers and sells food products to a retailer or other wholesaler. |
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| wholesale club/membership warehouse | A membership retail/wholesale hybrid store with a varied selection and limited variety of products presented in a warehouse-style atmosphere. These 90,000 plus square-foot stores have 60 to 70 percent GM/HBC and a grocery line dedicated to large sizes and |
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| wholesale distributor | A company that stores, delivers, and sells specialty products to a retailer, e.g., candy, tobacco. Also known as a Candy and Tobacco Jobber. |
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| wholesale membership club store | See wholesale club. |
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| wholesaler | A company that buys directly from a manufacturer and sells to retailers and is either affiliated (co-op or voluntary) or independent. |
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| WIC | Women, Infants and Children. |
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| wide area network (WAN) | A network that connects computers over distances, not within a building. |
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| window banner | A point-of-sale sign hung in the window of a retail store. |
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| Windows | A computer operating system by Microsoft. |
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| wing display | A display located at the end of a gondola that features extensions to merchandise products. See power wing. |
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| WINS | Warehouse information network standard. |
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| Women, Infants and Children (WIC) | A federal benefits program for families whose annual incomes are below poverty level. |
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| work-back calculation | The price point at which a product is sold by a manufacturer to a wholesaler or retailer. The cost does not include retail/warehousing markups. Calculated when a new product is offered or when there is a substantial price increase on an established produc |
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| World Wide Web | An information server on the Internet composed of interconnected files and sites, accessible from a computer using a browser. |
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| WOS | Weeks-of-supply. |
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| wrapper | A machine used to wrap products. |
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