Perishable fresh produce, fruits and vegetables make tough demands on logistics management. In addition to products, FRUIT LOGISTICA introduces the technical know-how and skills required for effective logistics. Retail POS handling of fruit and vegetables is also a key theme of the show.

The range includes unprocessed fruit and vegetables, dried fruit, nuts, spices, biological produce, flowers and plants for self-service outlets. A technical centre showcases hardware for produce packaging, storage, transport, shipping and display. A services market offers computerized solutions for logistics management, transport company services, marketing know-how for the green assortment, training and further education, trade forums.

Identical with exhibitor target groups - this show has the nature of an exchange market where trade visitors have the opportunity to approach exhibitors with their services and products. Target groups include growers, fresh produce importers and exporters, wholesale markets, wholesale and retail outlets, packing, shipping and disposal companies, institutions, associations.

Trade forums covering current topics related to fruit and vegetable marketing provide an ideal opportunity to exchange experience.