Profile: Nissin Food Products Co Ltd |
Description:
Nissin Food Products segments its operations into four main product types: cup-type instant noodles which are packaged in a disposable cup; pillow-type instant noodles which come in bags; chilled/frozen food which is primarily chilled and frozen noodles; and other foods which include cereals, instant soups, yogurt and dessert products, snacks and confectionery.
Cup-type instant noodles dominate turnover for Nissin Foods, with sales of 197.4 billion in 2001, equating to around 66% of total sales. The company pioneered the development of the cup noodle in 1971, and commands the dominant market share in the important Japanese market.
With its growing focus on overseas markets and the launch of interesting new flavors in its domestic market such as Cheese Curry Cup Noodles, total sales of cup-type instant noodles increased by 5% in 2000/2001. Improved product quality also underpinned growth, particularly in Japan, as consumers responded favorably to the greater noodle quality in the Donbei range. Furthermore, increased segmentation such as regional varieties and products developed in conjunction with convenience additionally spurred turnover expansion.
Pillow-type instant noodles registered modest growth of 1.4% in 2001, benefiting from a solid performance of top-selling brands Chicken Ramen, Demae Itcho and Nissin Yakisoba in Japan, and also improved popularity of its overseas labels.
Contact Details:
Nissin Food Products Co Ltd
4-1-1 Nishi-Nakajima,
Yodogawa-ku, Osaka 532,
Japan
Tel: +81 6 3057711
Fax: +81 6 3041288
Website: http://www.nissinfoods.co.jp/ | 
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